NH Chua, BA (Economics and Commerce)
Managing Director
Mr Chua has over 33 years’ experience in the direct selling industry. He was the previous Vice President Asia Pacific for New Image Limited (a New Zealand nutritional food company listed on the NZX), a position he held for over 10 years.
Mr Chua commenced his direct sales career in 1985 when he successfully launched First Image Sdn Bhd in Malaysia, which later became a retail company selling the Total Image brand of healthcare products. In 1989, he established a new network marketing company, Abric Image Sdn Bhd, which was subsequently acquired by New Image Limited. With New Image, he successfully established direct sales offices in Malaysia, Indonesia, Vietnam, Thailand, Taiwan and the Philippines.
Mr Chua is fluent in Malay, Indonesian, Mandarin and several other Chinese dialects. He has a BA in Economics and Commerce from the University of Toronto.